The whiskey is marketed at McGregor fans, not for its quality or complexity, and it donates profits to local first responders. 12 is unremarkable and ordinary, with a floral nose, a sweet flavor, and a gentle finish. Twelve has shipped more than 500,000 nine-litre cases (more than six million bottles) to “eight distinct international markets” in its first two and a half years, and is now targeting new territories. A blended Irish whiskey from MMA fighter and boxer Conor McGregor, Proper No. Twelve Irish Whiskey Vital Stats: 80 proof, blend of fine grain and single malt whiskeys aged 3+ years 750 mL bottle prices between 20-30. Twelve to continue its incredible growth worldwide and to keep bringing new consumers to the now-reinvigorated Irish whiskey market.”Īccording to a press release, Proper No. Twelve Irish Whiskey (image via Eire Born Spirits) Tasting Notes: Proper No. 12 is named after the district of Dublin where the MMA fighter grew up. The triple distilled spirit called Proper No. “This agreement is exciting for my partners and me, and the potential is limitless! Our vision is for Proper No. UFC world champion Conor McGregor launches his own Irish Whiskey. Crafted with the help of former Bushmills distillery manager David Elder, this expression is triple distilled at one of Irelands oldest distilleries and matured in ex-bourbon barrels before being bottled at 40 abv. Twelve less than three years ago and today it has become a shining star in the spirits industry,” McGregor said. Twelve is a blended Irish whiskey produced by former UFC lightweight and featherweight champion, Conor McGregor. Twelve founding team have announced that they will continue to collaborate on the Irish Whiskey brand, which has seen swift growth since its launch just two and a half years ago. Twelve Irish Whiskey for a reported US$600m, in a deal that will see the UFC megastar remain a stakeholder and actively promote the brand. Proximo Spirits has acquired a majority stake in Conor McGregor’s Proper No.
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